Last year, we first introduced our IA Friends-project: an initiative to give local artists and innovative entrepreneurs a helping hand. With the year coming to a close, we turn to you once more. Nominate the social, cultural or innovative project that most deserves our support in 2016. From your shortlist the new IA Friend will be chosen and announced in January 2016.
First Stop, the most important service network of the renowned tyre manufacturer Bridgestone, specialises in tyre fitting and car maintenance services. We are lending our support to First Stop as a resulting of developing and rolling out their e-commerce activities, where the focus is on achieving a high-quality user experience.