Advertising is all about addressing the right audience and knowing which ‘proverbial’ buttons to push. When it comes to spending advertising budgets, the decision power is in the hands of media planners and strategists. To make their decision-making easier, Sanoma and Internet Architects rethought the anatomy of the Sanoma advertising site.
Sanoma and Internet Architects rethought the anatomy of the Sanoma advertising solutions site. Together with our technical partner Wunderkraut, we turned it into an inspiring and solution-driven digital presence that appeals to media buyers as well as to online strategists.