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Atomic design: the most natural thing in the world

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Picture of workshop atomic design of interface Krëfel

When it comes to design, you cannot beat nature. Look at how a tree is made, for example: a smart construction of different cells for specific functions (provide structure, get the photosynthesis working, reproduction, etc.), combined into functional units (branches, leaves, blossoms, etc.). Notice how many of these elements are constantly reproduced: trees have dozens of branches and hundreds of leaves. It is simple and it works. It is called atomic design.

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How KBC K’Ching simplifies banking for kids and young adults

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Image of KBC K'Ching bot

Traditional banks are not known for their natural ability to connect with their customers on a personal level. In a heavily regulated market burdened by declining interest rates, they try to stay relevant and profitable by pulling the card of “digital transformation”. But how do you keep customers loyal to your brand if the bulk of all interactions go through the anonimity of computing devices?

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Teaming up to test-drive Carrefour Belgium’s new e-service

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Picture of a box filled with groceries

Carrefour Belgium recently launched Simply You Boxes, an order-to-cook service that simplifies and enhances the daily cooking and shopping experience of their customers. They asked us for a solution, enabling a quick launch and test-drive this new service. In close collaboration with Carrefour Belgium, our team got the digital platform for the Simply You Box user experience up and running in record time: just two months.

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