In the world of consumer goods, everything is moving really fast. It is imperative that the retailers’ online business can follow, e.g. through online shops and direct mailings.
The telecommunications business heavily relies on its websites and online applications to promote their business and outsmart the competition.
Banks are increasingly relying on their online platforms to acquire new customers, to inform their existing customers and to provide online banking services.
Booking trips, reading reviews on hotels and holiday destinations, sharing holiday experiences online by using social media or blogs: borderless communication is here.
For the governmental services, online platforms are an important extra channel to reach the general public, inform them and provide extra services.
Media and the online world are completely interwoven. Think of how they conveniently use social media to promote their business, to involve the public in programs and articles, giving them a voice and the proper right of reply.
Museums and exhibitions are more and more interactive. They promote themselves on various sites, and build specific event sites. Some exhibitions also incorporate online media in their presentations and displays.
Today schools use their websites to inform students, to have them collaborate and to enroll them. Often they also integrate online learning platforms and publish courses on a protected space.
Hospitals and companies in the healthcare sector use online media to inform patients, publish important news and to promote their services.
A service-oriented and innovative website is still an excellent means to differentiate from competitors.