It is no longer sufficient to have a good digital presence. You need to think ahead, define your business needs in the online world of today and tomorrow. And above all, you need to find ways to differentiate from competitors.
In short, make a lasting impression with users and (potential) customers. That takes strategic thinking. Internet Architects can be your partner in identifying and developing unique opportunities within your business.
At the risk of stating the obvious, we create websites. However, to us, it is never just another website. We approach each client and website in a methodical way.
And we always look for the most innovative solutions that will yield the best quality results for our clients, tomorrow and in the years to come.
As experienced web architects we are helping more and more clients set up an online sales channel. We are convinced that a carefully thought out online sales strategy is based on a long-term vision, of course in combination with a focus on immediate results. That broad spectrum view is our forte.
With every launch of an online shop, development of a mobile application or the way we use social media to boost online sales it is clear that we are on the right e-commerce track.
Applications are an integral part of any online presence.
They add functionality and increase user interaction. Applications are the actual online “tools”. And that is why they deserve the best user design.
An intranet can be a powerful collaboration tool within larger organizations. It facilitates communication between colleagues and departments, improves information sharing and it can be a great overall knowledge base.
However, it takes considerable effort and buy-in from all parties involved to make the most of the intranet’s business value. Not an easy job but very worthwhile.
A good way of directly addressing clients or potential clients is sending them a tailor-made e-mail. By choosing the right system to do the job, you can really target various user groups based on their commercial profile and increase online conversions.
We helped some of our clients stand out in the e-commerce crowd by setting up a direct mailing program, writing top copy for their newsletters, then monitoring the progress and reading rates and finally tracking the results.
An event site or campaign is a temporary site that communicates on an event and highlights the organization that is behind that event.
Although event sites are short-lived, they can have a relatively big impact: They do not only place the event in the spotlights, the organizer gets ample attention as well. Perfect for renewed traffic to your website.
Mobile applications are often the extension of an existing online presence. They increase accessibility and provide your users with an extra channel to consume information or boost customer conversion.
We investigate how you can use mobile applications to better reach your target groups and obtain your objectives.
Our job is not done when a website is live. On the contrary, it may even be the beginning of our work. Do you know how your site is doing?
We recently developed our own framework to considerably simplify website measuring with Google Analytics or any other analytics tool: WAIA or “Web Analytics Internet Architects”. It enables webmasters to not only define exactly what will be measured but also to customize the analytics code to specific needs. These quick adjustments are especially useful to measure the impact of changes to a website’s usability and adapt the affected pages accordingly. In short, WAIA is an indispensable tool for any webmaster.
Measuring is knowing. That is why we have in-house experts with experience in Google Analytics (Certified), Sitestat (Certified), DC Storm, and WebTrends. And we know all about behavior analytics as well, such as with ClickTale.
Testing the usability of an online presence is always good practice, be it early in the development of a site or when the site is live.
We are convinced that testing during early development really pays off. We often use our in-house proof-of-concept tool that allows us to create a fully functioning demo site. Any changes made at this stage in the project are far less costly than when development is mostly done.