Depending on your wishes we can be your ‘one-stop-shop’ and choose the right team for the job. Or we can guide and support the constructors of your choice. Also, the phasing in our methodology is not necessarily a sequential process. Experience had taught us that the different phases can overlap and provide mutual feedback.
Our Define services are all about helping you define your future online strategy by asking the right questions, such as: How do we meet the needs of the target audience while staying in line with the overall business strategy? How do we reach your targeted audience, retain their attention and maximize the conversion rate?
Answering these questions results in a clear vision, a design concept and sometimes a prototype. Here we lay the basis for the rest of the design process.
This is where we turn the online concept into a rock-solid architecture that we detail from a technical and a business point of view.
We ensure an optimal user experience that generates a maximum of conversion. In this phase we start testing the online presence thoroughly and in real-life before it is built, thus avoiding unnecessary costs later.
As architects we leave the back-end construction work and the programming to the experts. However, we always do the front-end development in-house because its good quality is imperative for an optimal user experience.
Our realize services further include copywriting, making templates, perfecting the design and doing quality assurance by providing coaching, guidance and support.
Any online presence is truly tested as soon as it is online. Only then can it start evolving and can we optimize its goals and conversion rate. User feedback helps us to refine the interface, improve the information architecture and perfect the design.
We analyze the web traffic and map the user behavior to spot trends and fine-tune the online presence. But that is not all. Optimization can also include day-to day support and training.