Kevin Ringoot and Pieter Rahier just passed their Google Analytics exam with flying colors and are now the proud owners of a Google Analytics Cerfified Individual certificate. They join Eli Hermans and Joris Vanwesenbeeck in our Google Analytics experts team.
Google Analytics is part of our Optimize services and is one of the tools we use to fine-tune online presences. It consists of a complete toolkit to measure and analyze how a site is doing in terms of how visitors use the site, how they found it, how sales and conversion rates are, etc.
The measurement results can help to really gain insights that matter to most businesses.
Although Google Analytics can be a free tool, getting one of our experts involved can make it easier to set up, interpret the results and define an action plan to improve your online presence.
And did you know that we designed our own framework that simplifies the process of measuring traffic on your site(s) using Google Analytics (or any other analytics tool)? We named it WAIA (Web Analytics Internet Architects).