Alpro not only aims to offer its customer a wide and varied range of plant based and tasty products, it also wants to inspire people to integrate plant based in what we eat. The company therefore asked us to optimize the Alpro recipe platform. This recipe section of the Alpro site is published in almost 30 languages. Alpro asked us to make the recipe platform responsive and add functionalities to these 30 regional sites.
Complementary expert team
For this project, we put together a multidisciplinary project team, complementing Alpro’s in-house expertise with our UX, design and development specialists. Based on an analysis of the existing site, and the way customers experienced it, we set up a road map, releasing the new site in three realistic stages.
We first went live with a ‘minimal loveable product’ which focused on adding functions improving the experience of the visitor. A second and third release will be added later, to enrich the site with even more functionalities, and to redesign back-end processes to fit the visitors needs and to allow Alpro’s content and site crew / editorial team to easily manage the recipes site.
With advanced and easy search functions and intuitive navigation of the second release, food lovers and would-be chefs will get access to tasteful and inspiring recipes even more quickly.
Do you want to explore the world of plant based eating and recipes? Check out Alpro’s new recipe platform.