Internet Architects is a long-time believer in measuring any online presence. The measuring results often prove to be vital for a website’s longevity and conversion rates. Our in-house web analytics expert, Joris Vanwesenbeeck, just obtained his certification in comScore’s Digital Analytix, a powerful and results-focused analytics solution.
Just like any other web tool, web analytics tools evolve rapidly, and rightfully so. It is of paramount importance that your analytics tool helps to advance your business, without taking the focus off of your business. An online offer needs to be tweaked constantly to stay in sync with its audience’s expectations. And the best way to know what a target audience wants, is to regularly analyze the surfing behavior on your site.
But why choose Digital Analytix? According to Joris the advantages are many. It offers sufficient granularity in the analytics results, allowing you to filter on your target segments and to approach the information from various points of view. It is a fast and very flexible solution that can easily be integrated with other platforms (API), including MS Office and leading marketing partners. In the long term, Digital Analytix is simple to deploy, maintain and customize to your own dynamic digital environment. In short, it is designed to grow with you and your business, whether enterprise or SME size.