Confidence-inspiring design OptimaBank

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Logo Optima

Internet Architects and our Drupal-partner Wunderkraut created a new website for OptimaBank, the market leader in financial and fiscal planning. Optimabank was looking for a strategic online partner who could reconcile their financial long-term planning services with their new offer of banking service.

OptimaBank’s approach to banking is unique. Since they acquired EthiasBank they can now offer their customers a combination of these four competences: income, pension, assets and estate. For us, this meant setting up a new information architecture for an organization that wants to reconcile their long-term financial planning services with core banking products. The latter are typically short-term solutions.

Our mission also included foreseeing ample room for scalability: OptimaBank is planning to expand their banking services in the near future. Still, our biggest challenge was creating a design that would appeal to OptimaBank’s main target audience: customers in search of personalized service, financial advice and long-term planning. In our experience, you can inspire confidence by using the correct web typography and by allowing enough room for white spaces. And that is exactly what we did: www.optimabank.be

 


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