For one of our retail customers, Decathlon Belgium, we developed a number of Facebook®-tabs that support their overall marketing strategy. The tabs will be used to highlight Decathlon’s presence in Belgium, to actively involve their customers in testing and promoting new products and to put real product reviews online.
We always think before we act. It can be a real time saver. So we first worked out the marketing strategy that would be supported by these Facebook®-tabs. This is the gist: Decathlon needed an extra marketing channel to reach a large audience and to communicate on innovations, to involve their customers in testing new products, to quickly find the nearest Decathlon-store and to raise awareness for a new store opening. To meet those wishes, we created these Facebook®-tabs:
- Find your Decathlon store here
- Enroll for the Decathlon test panel
- See the latest Decathlon innovations
Disclaimer: Facebook® is a registered trademark of Facebook Inc.