For Colruyt’s new and fully responsive dreambaby2 site we thought out the site concept, we delivered a fresh graphic design and built the site with custom-made, reusable HTML components. Those will allow for future rapid prototyping, faster development and more consistency within the dreambaby brand and across all Colruyt brands.
Today, dreambaby2.be allows its customers to benefit from a combination of product overviews and online shopping with an emphasis on social and interactive features. The site features articles from the dreambaby magazine by and for young parents. Community members can contribute to article content, participate in panel discussions, product reviews, photo shoots and other activities to be used in editorial pieces.
In short: dreambaby2.be took some very efficient thinking, and that is an excellent practice with babies around as well as when building future-proof sites