Interactive babytalk @ dreambaby2

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logo Dreambaby

For Colruyt’s new and fully responsive dreambaby2 site we thought out the site concept, we delivered a fresh graphic design and built the site with custom-made, reusable HTML components. Those will allow for future rapid prototyping, faster development and more consistency within the dreambaby brand and across all Colruyt brands.

Today, dreambaby2.be allows its customers to benefit from a combination of product overviews and online shopping with an emphasis on social and interactive features. The site features articles from the dreambaby magazine by and for young parents. Community members can contribute to article content, participate in panel discussions, product reviews, photo shoots and other activities to be used in editorial pieces.

In short: dreambaby2.be took some very efficient thinking, and that is an excellent practice with babies around as well as when building future-proof sites


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How to get on top of your website’s performance

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Picture of running contest with athlete in starting blocks

A faster website only bears fruit. Like we’ve told before: your customers’ time is your money. As your website loads faster, less people will abandon your website, they will stay longer and ultimately your bounce rate will benefit. A good performing website even impacts SEO, making sure it’ll be easier for (potential) customers to find you. A faster website improves conversion, it increases visitor satisfaction and it reduces visitor abandonment.

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