Just out: Essentiel, the Antwerp fashion brand launches its new e-shop. Customers from Belgium, France, the Netherlands and Luxemburg can now also shop online for women’s and men’s collections, and accessories.
Essentiel chose Internet Architects as their strategic online partner to set up a new e-shop. Our ample experience with e-commerce and retail customers combined with a shared vision on Essentiel’s online presence proved to be a great match. Together we defined the online strategy, designed the user interface and managed the project from start to launch. Our technical partner Uniway took care of the technical realization.
Having an additional sales channel had been on the table at Essentiel for some time. However, finding an online partner that shared the company’s vision and quality demands was not easy. Essentiel did not want just any online shop … they were looking for a user experience that could compete with a visit to one of their stores. Online shopping @ Essentiel had to be user friendly, accessible and exude the same sense for aesthetics that the brand has made its own. On top of that, the e-shop’s design needed to be responsive so that it is perfectly usable on pc and on tablets.
Internet Architects and Essentiel will continue to be online partners. We will guide Essentiel through the changes and challenges ahead as their online platform grows and evolves. Uniway will keep providing all technical support needed.