Europeana Fashion is a consortium that represents the leading European institutions and collections in the fashion world. Since 2012 Internet Architects has taken up the role of strategic online partner for the set-up and realization of Europeana’s innovative and cross-border fashion portal.
Before building the portal’s information architecture, we did ample research into the best digital strategy to communicate on the results of cataloguing, harmonizing and ingesting digital content from an array of influential public and private fashion collections in Europe. We organized focus groups to discover which features prevailed for each target group: education and research, cultural heritage, leisure and the creative industry. This research resulted in an extensive list of user requirements that we verified in (group) interviews and focus groups. We did an expert review of the first version of www.europeanafashion.eu and we organized user tests to validate and improve the portal’s usability performance based on the user profiles we helped to define.
Today we are proud to present, together with the whole Europeana team, the new www.europeanafashion.eu.
It is a model example of how cultural fashion heritage is now accessible online and allows anyone, whether for work, learning or pleasure, to better understand this aspect of their cultural history.