Expert review for Euresin

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For Euresin, the cooperation of Europa with the independent companies ESN and Intrasoft, Internet Architects did an expert review of the European Food Safety Authority website: www.efsa.europa.eu.

An expert review of an existing site is part of our optimize services. It is often the best way to prepare for an update and improvement of an online presence. As a starting point for this expert review, we used Peter Morville’s user experience honeycomb. This gives us a standard checklist of over a 100 KPI’s that are easy to measure and are divided over the seven facets of user experience design: usability, findability, credibility, accessibility, desirability, usefulness and value.

This checklist offers considerable advantages:

  • It goes beyond the standard usability and accessibility review. It also evaluates the ‘softer’ domains such as credibility, desirability and usefulness. These domains have an equally big impact on the general ‘value’ of a website.
  • Each subdomain is awarded a general score. This makes it easier to prioritize improvements in the medium and longer terms.
  • For each analyzed KPI, a ‘quick win’ can be defined for short-term improvements.

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How to get on top of your website’s performance

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Picture of running contest with athlete in starting blocks

A faster website only bears fruit. Like we’ve told before: your customers’ time is your money. As your website loads faster, less people will abandon your website, they will stay longer and ultimately your bounce rate will benefit. A good performing website even impacts SEO, making sure it’ll be easier for (potential) customers to find you. A faster website improves conversion, it increases visitor satisfaction and it reduces visitor abandonment.

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