Internet Architects supports EuroIA

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From 25 to 27 September, the 10th edition of the EuroIA conference in Brussels is bringing together the community of information professionals. Internet Architects is proud to sponsor this unique conference on all things information architecture and user experience.

The lineup for this anniversary edition is full of talented experts, among whom Tom Van de Zande, one of our very own information architects and UX designers. On Saturday afternoon, Tom will talk about his new approach to measure user experience context factors. A task that is by definition not measurable because how would you quantify an experience that is as unique as a user experience? Tom believed it could be done and so he devised a framework for evaluation that unifies existing heuristics, principles and checklists from the past 25 years. The result is a faceted, extensive and flexible checklist that uses the 6 outer principles from Morville’s Honeycomb to classify 28 categories. To quote Tom: “this fascinating master/detail approach hits the sweet spot between detailed evaluation and fast comprehension”.

Curious? Then go and listen to Tom unravel all the details during his talk at the conference on Saturday afternoon.

For more details and registration, go to


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