The new SD Worx’ site does not only have a fresh and appealing design, its direct advantages also include these strong points: The information architecture was built to convey the site’s big picture as well as the details for each section. Depending on your user profile, you can immediately enter the correct section from anywhere on the site and then use the filters to locate the solution of your choice. Finally, the intelligent search engine gives you control over the exact search criteria.
Internet Architects defined the concept and brand architecture for SD Worx’ various services. The main challenge lay in promoting the services that are not top-of-mind for most users while still positioning their core business in its rightful place. We drew the wireframes and designed the screens. The implementation was a joint effort where Internet Architects did the front-end development (CSS, HTML and graphical design) and SD Worx set up the back-end system.