For Carrefour Belgium we launched their new and clean Discount products site. This is a subsite of Carrefour.eu where customers can find a range of everyday essential products at hard discount prices: www.carrefour.eu/discount.
The look and feel of the Carrefour Discount site reflects the retailer’s product approach perfectly. The product range consists of over 400 food and non-food basics that offer clients a high-quality alternative to other discount brands. The packaging is kept clean, simple and basic. This makes it easy to identify the Discount products on the shelves and allows to keep the packaging costs at an absolute minimum.
In short, this site is a perfect extension of Carrefour’s Discount product placement. All the Discount products are also available when shopping online at Carrefour.eu.