Advertising is all about addressing the right audience and knowing which ‘proverbial’ buttons to push. When it comes to spending advertising budgets, the decision power is in the hands of media planners and strategists. To make their decision-making easier, Sanoma and Internet Architects rethought the anatomy of the Sanoma advertising site. The result is a truly intuitive and clear site that inspires and provides fresh insights into Sanoma’s extensive range of advertising solutions.
The new Sanoma advertising site is built around entry points that make it easier to find the best advertising solution: brands, industries, touch points, regions, target groups etc. Each entry point provides faceted navigation to a specific area of interest and offers cross-links to other categories and solutions. This extensive categorizing combined with the smart filters lead to very effective navigation allowing media buyers to pinpoint the best advertising solution for their brand.
By rebuilding the bone structure of the Sanoma advertising site, Internet Architects and Sanoma were able to rethink its whole anatomy. As a result, we succeeded in mapping Sanoma’s advertising solutions to respond perfectly to the demands of today’s critical media buyers and strategists.