Strategy for Fedict’s newsletter service

date
Logo Fedict

Internet Architects, Fedict’s chosen supplier for information architecture and usability projects, took the lead in the creation of a standardized offering for Fedict’s newsletter service. Providing strategic communication support and advice on structure, presentation and delivery, Internet Architects assisted many of Fedict customer’s in creating accessible, relevant and informative newsletters for their stakeholders.

During a practical workshop with the customer, the foundations for the information architecture of the newsletters are laid down and the steps towards developing usable content are defined. Criteria that make engaging newsletters are explained and are applied in a context that is relevant for the customer and the end-users. We detail the various target groups and determine all factors for good receipt and high opening rates. Finally one or more training sessions are organized during which we explain how to create good newsletters and corresponding landing pages, how to manage the e-mail addresses and how to interpret the user reports from the Addemar mailing platform.


More news

How to get on top of your website’s performance

date
Picture of running contest with athlete in starting blocks

A faster website only bears fruit. Like we’ve told before: your customers’ time is your money. As your website loads faster, less people will abandon your website, they will stay longer and ultimately your bounce rate will benefit. A good performing website even impacts SEO, making sure it’ll be easier for (potential) customers to find you. A faster website improves conversion, it increases visitor satisfaction and it reduces visitor abandonment.

more about this news article