Strategy for Fedict’s newsletter service

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Internet Architects, Fedict’s chosen supplier for information architecture and usability projects, took the lead in the creation of a standardized offering for Fedict’s newsletter service. Providing strategic communication support and advice on structure, presentation and delivery, Internet Architects assisted many of Fedict customer’s in creating accessible, relevant and informative newsletters for their stakeholders.

During a practical workshop with the customer, the foundations for the information architecture of the newsletters are laid down and the steps towards developing usable content are defined. Criteria that make engaging newsletters are explained and are applied in a context that is relevant for the customer and the end-users. We detail the various target groups and determine all factors for good receipt and high opening rates. Finally one or more training sessions are organized during which we explain how to create good newsletters and corresponding landing pages, how to manage the e-mail addresses and how to interpret the user reports from the Addemar mailing platform.

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