Decathlon is a major French retailer in sporting goods that has stores located throughout the world. It originated in France in 1976. This store stocks a wide range of sporting equipment and sportswear. Decathlon is one of the few retailers that develops and sells its own brands. Each group of activities has a separate brand name. A few examples are: ARTENGO (racquet sports), B’TWIN (cycle sports), KALENJI (running), KIPSTA (team sports), QUECHUA (mountain sports) and WED’ZE (Ski, snowboarding).