Decathlon: social media marketing

year
2012

Project description

In addition to the direct customer mailings, Internet Architects has set up a new social media marketing tool for Decathlon Belgium using the Facebook® Platform. This tool consists of interactive tabs with a store locator, an enrollment page for the new Decathlon Test Panel and a page to promote product innovations.

Expertise

  • Wireframing the Facebook®-tabs
  • Designing the Facebook®-tabs graphically
  • Adding content (text and images) to the Facebook®-tabs
  • Writing the front-end code: HTML, CSS, JS and setting up the Facebook® integration via a secured domain (in cooperation with our hosting partner ilibris)
  • Developing the back-end system with full end-user access over all functionality for Decathlon
  • Training the Decathlon personnel in updating the Facebook tabs and processing the relevant marketing information

Disclaimer:
Facebook® is a registered trademark of Facebook Inc.