Essentiel: e-shop

2012 – ongoing

Project description

Internet Architects and Essentiel partnered up to create the Essentiel e-shop. Our experience with e-commerce and retail customers combined with a shared vision on Essentiel’s online presence proved to be a great match. Together we defined the online strategy, designed the user interface and managed the project from start to launch. Our partner Uniway took care of the technical realization.


Essentiel wanted more than just an online shop. They were looking to create a user experience that could compete with a visit to one of their stores. Online shopping @ Essentiel had to be user friendly, accessible and exude the same sense for aesthetics that the brand has made its own. On top of that, the e-shop’s design needed to be responsive so that it is perfectly usable on pc, smartphones and tablets.


  • Short- and long-term e-commerce strategy
  • Approach responsive design
  • Information architecture
  • Functional analysis
  • Interaction design
  • Front-end development
  • Implementation (part of the) content and social media strategy
  • User experience optimization
  • SEO follow-up and training


Internet Architects and Essentiel will continue to be online partners. We will guide Essentiel through the changes and challenges ahead as their online platform grows and evolves. Uniway will keep providing the technical support needed.