Port of Antwerp: websites and direct mailings

year
2010 - present

Project description

We have been working for the Antwerp Port Authority since 2010. In 2012 we were honoured to be reselected as its strategic partner through a framework agreement. We have supported the Port of Antwerp and the Port Authority in a range of projects, such as mapping of their business model canvas (BMC) in a series of workshops and Top-Task management in the run-up to the launch of the renewed www.portofantwerp.com, as well as the development of a series of applications.

Assignment

As its strategic digital partner, Internet Architects is helping the Port of Antwerp approach its digital transformation in a structured and future-proof way.

  • a new portal
  • a jobs site
  • a site for the Antwerp Port Community System (APCS)
  • the new design for mailing templates that will be used for invitations and newsletters

Approach

For each website we have developed in the past few years, we organised a preliminary strategic process including a benchmark and a findability study.
In mid-2014, we started a renewal process through workshops during which staff members from various departments brainstorm to map their business model. This business model canvas (BMC) has served as a qualitative input for the next steps in the process, namely defining the top tasks and the strategy for the Port's new site(s).

Expertise

  • Online strategy
  • Business Model Canvas
  • Top-task management
  • Concept development
  • Information Architecture
  • UX design
  • Visual design
  • Style guide with user screen templates
  • Front-end development (HTML/CSS/JavaScript)
  • Development of Drupal front-end content types
  • Analytics implementation
  • URL general site: www.portofantwerp.com
  • URL job site: www.portofantwerp.com/nl/jobs
  • URL APCS: www.portofantwerp.com/apcs