For Sanoma's advertising site, Internet Architects and Wunderkraut, one of our technical partners, worked together to build a true business development tool. On this site, media buyers can find ratecards, technical information, prices, user feedback etc. whereas online strategists can find inspiration and read up on insights and cases in their fields of expertise.
Internet Architects drew the concept for this new site from 3 different and equally important points of views: content, functional and visual. During this process, we made sure to stay true to Sanoma’s message while respecting the wishes of the site’s target audiences.
Finally, we implemented a Google Analytics plan that will track the use of the site’s filters, the price overlays and the downloads, mailto and external links features.
- Strategy definition
- Concept development
- Information architecture
- Conceptual en graphic design
- Front-end development (HTML / CSS / JS)
- Back-end development, together with our technical partner Wunderkraut
- User testing / optimization of the site
- Google Analytics implementation plan and implementation
This resulted in a fully responsive website that can be enjoyed on a desktop, laptop, tablet and smartphone. The advertising site became a true business development tool.