Optimization or continuous improvement is in our DNA. Our job is not done when your digital presence is online. On the contrary, it may even be the beginning of our work. After all, the proof of the pudding is in the eating: any digital presence is truly tested as soon as it is online. Only then can it start evolving and can we optimize its goals and conversion rate.
We have a complete toolkit to analyze web traffic and map user behavior, allowing us to spot trends and fine-tune where necessary. Analytics tools, such as Google Analytics (Certified), Sitestat (Certified), DC Storm, and WebTrends hold no secrets for us. We even developed our own web analytics solution. And we know all about behavior analytics tools, such as ClickTale and CrazyEgg, which are also excellent for live usability testing. And we are proud to have our own Google Analytics Certified Individuals.
SEO and SEA
Our optimization services further include SEO and SEA. SEO or Search engine optimization is about making your site architecture and contents readily accessible for indexation by search engines. Good SEA or Search Engine Advertising will increase the click rate on your paid search ads and consequently increase your conversion rates. In that same field of expertise, we are the exclusive partner of O2mc in Belgium. With this bid management tool, you can set up SEA campaigns containing hundreds of keywords and manage your SEA budget more efficiently than ever before.
E-mail marketing and social media
Are you thinking of addressing your customers directly through e-mails? Then we have just the solution for your e-mail marketing plans. And what about developing a social media strategy to reinforce your brand image? Even a little effort may go a long way.
“An Internet Architect’s work is never done”
The user feedback from our optimization tools helps us to refine the interface, improve the information architecture and perfect the design. But optimization can also include day-to-day support and training as your digital presence evolves and grows. In short, optimization is always a good idea. In fact, your optimized site may be just a few tweaks away.